Over the past 25 years, Margit has worked in markets as diverse as Germany, USA and Sub-Saharan Africa. Margit is a member of ESOMAR, MSRA and PAMRO.
Her prior work experience includes Infratest-Burke (now TNS), Germany; Mar’s Surveys, USA; Institut für Jugendforschung (now Synovate), Germany; and RMS International, Nigeria. In 2006, Margit set up African Research Service Bureau, a research consultancy based in Kenya. She was also instrumental in the successful launch of Infinite Insight, a Nigerian specialist agency.
Margit has presented numerous papers at local and international events. In 2003, she won the “Best Conference Paper” Award at the Gallup International Conference, Estoril; and she contributed to the GIA Voice of the People book, 2006.
Margit specialises in consumer and media research as well as opinion polling. Margit will help clients with all types of quantitative research including market segmentation, habits and attitude studies, customer satisfaction measurement and many others. Her goal is to provide her clients with actionable market insight.
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