Strategic Planning


Strategic Planning is a process by which we can envision the future and develop the necessary procedures and operations to influence and achieve that future“. ~Clark Crouch

At its simplest, strategic planning is the process of documenting for your organization (or even department) 3 basic elements:

  • Where are you now?
  • Where do you want to go?
  • How do you go about getting there?

It is perhaps easiest to envisage your strategic plan as a road map … before you set out on a journey you need to establish first where you are and then where you want to go. After identifying both these points on the map you will be able to trace the various routes that are possible and decide on which best suits your purpose.

For most journeys there will be a wide range of options open to you – mode of travel, who will travel with you, what route you will take, speed, detours, etc. You must make choices and adjust along the way to accommodate unexpected obstacles. Strategic planning is exactly the same. It is simply the process of planning how you will take your organization from where you are now to where you would like to be in the future. Your strategic plan is your road map for this journey.

If you don’t know where you are going, you are certain to end up somewhere else.” ~Yogi Berra

The result of planning should be effective, efficient, and economical…that is, suitable for the intended purpose, capable of producing the desired results, and involving the least investment of resources“. ~Clark Crouch

There are many different models for developing strategic plans and managing the implementation process. [read more – Strategic Planning by Jane Delorie – 158K – PDF]

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